An LA based clothing label specializing in Unisex, everyday goods. This company is known for being at the forefront of the unisex clothing movement and for its colorful design.
From my user interviews and testing, I found that navigation and personalization were the site's biggest setbacks. Users become overwhelmed with endless scrolling and no way to save and return to items. Simililarly, another issue is the lack of ability to filter items. Users are unable to specify what particular categories (from within the major categories, of course) they could filter and sort through while browsing the shop.
When I first started on the UX portion of this product, I nailed down the key pain points for the user: the navigation, the shop page, and the account page. This is where the users will quickly find their purpose and thus will relate positive feelings with the brand and their shopping experience. We eliminate any frustrations in navigation by adding pictures associated to the items listed and by making the main navigation sticky so that the users may refer to it while browsing.
When it came to mobile, I wanted the screens to maintain the vibrancy of the desktop screens with a natural flow. I made sure to keep the CTAs and navigation copy clear for the user.
When I first started on the UX portion of this product, I nailed down the key pain points for the user: the navigation, the shop page, and the account page. This is where the users will quickly find their purpose and thus will relate positive feelings with the brand and their shopping experience. We eliminate any frustrations in navigation by adding pictures associated to the items listed and by making the main navigation sticky so that the users may refer to it while browsing.
