Snag is an online hosiery and garment e-commerce site. Their brand revolves around body positivity and giving a platform to femininity, however one may present it.
In my testing, users stated that SNAG appears budget friendly, but almost to a fault. They said they wouldn't trust the quality of the clothing. Many users also stated that they wouldn't consider the brand to be "cool" due to the "outdated" branding and web design.
Our ultimate goal is to see a 30% rise in SEO and increase revenue by 50%.
Initially, I knew that I wanted to give the users the reasons why this brand stand out amongst other brands. I considered a video, but ultimately decided on a static icon list. I tested carousels and videos and 80% of users stated that here, functionality should be the highest priority.