Grocery delivery and pickup has skyrocketed with our need for social distancing in the Pandemic. I was surprised to find that Trader Joe's did not offer this and began interviewing customers of the franchise as well as it's competition.
- This app would see a definite increase in profits for the company surpassing our expectation of 20%.
- Structured the app to flow easily for any shopper regardless of tech knowledge.
- Translated the ease of Trader Joe's shopping to the app. Anticipates the needs of the users throughout the interaction.
- Gives feedback to users such as: out of stock/ alternatives and recipe suggestions based on items in cart.